News briefs - Marketing
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News briefsRay-Ban partners with Lenny Kravitz for Reverse
EssilorLuxottica is partnering with Lenny Kravitz for a capsule collection of sunglasses under the Ray-Ban Reverse brand name. Launched last year by the Italo-French group, Reverse sunglasses have an inverted look, substituting a convex lens shape for the standard concave design. Frames in the capsule collection developed for the rock ...
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News briefsMarcolin inaugurates NY showroon
Marcolin officially opened its new showroom in New York on March 14. Located in Manhattan, the showroom was desiged by Milan-based design studio Navone Associati and includes offices and a large space presenting Marcolin’s collections. As was the case when the company opened its showroom in Paris in November 2023, ...
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News briefs
EssilorLuxottica and Dolce&Gabbana eyewear partnership extended to 2039
EssilorLuxottica and Dolce&Gabbana (D&G) have announced the early renewal of their licensing agreement for the design, production and global distribution of D&G-branded prescription frames and sunglasses. Effective since Jan. 1, 2020, the current agreement was set to expire at the end of 2029, but both parties have agreed to replace ...
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News briefs
Mondottica Group to develop Reebok eyewear license
Mondottica Group and Authentic Brands Group (Authentic) have announced the signature of a license agreement for the design, production and global distribution of optical frames and sunglasses for Reebok, one of the 50+ brands in Authentic’s portfolio. The first Reebok eyewear collection under this parthership, which was previewed at the ...
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News briefs
Maui Jim partners with Red Bull events
Maui Jim has announced that it has signed a three-year partnership with Red Bull for the “co-creation” of a series of action sports events. These Red Bull-branded events, focused on skateboarding and watersports, include Boarding Pass and Terminal Takeover (skateboard, New Orleans, U.S.), Magnitude (surf, Hawaii, U.S.), Cope ‘n’ waken ...
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News briefsMarcolin joins Altagamma
Marcolin has joined the Altagamma Foundation, an organization that, by its own definition, promotes Italian excellence, uniqueness and lifestyle worldwide. Founded in 1992, Altagamma has a membership of 115 companies operating at the high end of a variety of sectors, such as fashion, design, jewelry, food, hospitality, automotive and yachts. ...
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News briefsKering aims at Maui Jim’s “global refresh” with new campaign
Maui Jim’s new advertising campaign features its global ambassador Evan Mock, an American actor, skateborder and model with Hawaiian roots. Dubbed “Color You Can Feel,” the campaign accompanies the launch of a new collection, Ekahi, the brand’s first to be designed and produced by Kering Eyewear. According to the group, ...
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News briefs
SightGlass Vision releases first white paper on DOT
SightGlass Vision, the myopia management glasses joint venture between EssilorLuxottica and CooperVision, has released on its website its first white paper on its Diffusion Optics Technnology. Aimed at eye care professionals, the document provides information on the relationship between artificially high contrast signals at the retina and myopia progression, on ...
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News briefs
Sunglass Hut partners with Ready Player Me for virtual eyewear
Sunglass Hut, the retail banner of the EssilorLuxottica group, has started collaboration with Ready Player Me, an avatar platform for apps and games, to offer digital sunglasses to users who want to customize their digital avatars. Since last Sept. 14, customers can visit a selection of eight of Sunglass Hut ...
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News briefsNew logo for Johnson & Johnson
U.S. health care company Johnson & Johnson is updating its brand visual identity and uniting its meditech and pharmaceutical segments under the same brand name and logo. Janssen, the group’s pharmaceutical segment will be named Johnson & Johnson Innovative Medicine while the medical technology segment retains its Johnson & Johnson ...
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News briefs
New podcast by Kirk & Kirk
Kirk & Kirk is launching The Eyes Have It, its own podcast in which Jason Kirk, co-founder of the British designer eyewear brand, is discussing with celebrities and friends from the worlds of sport, music, cinema or fashion on a variery of topics including their eyewear. The first guest of ...
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News briefs
Marcolin launches AR factory visits for employees and partners
Marcolin has launched an augmented reality (AR) project that enables virtual visits to its Italian factories, with the aim of enhancing both employees’ training and customer experience. As part of its Marcolin Manufacturing Academy program, employees will be able to visit production facilities and learn processes and skills remotely, wearing ...
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News briefs
ZEISS unveils Research Award recipients at Deutsches Museum
The ZEISS Group remitted its Research Awards at the Deutsches Museum in Munich, which is celebrating the centenary of its planetarium, earlier this week. The main award went to Prof. Dr. Immanuel Block for his research in quantum optics. Among the three recipients of the Carl Zeiss Award for Young ...
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News briefs
CooperVision launches back-to-school campaign on myopia management
CooperVision has announced the launch of a three-pronged back-to-school communication campain in the U.S. on myopia management. This new consumer-oriented initative is aimed at generating awareness, educating and informing, and driving action with parents and eye care professionals (ECPs), the company said. The campaign will include the publication of myopia ...
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News briefs
Spectaris wins digital communication award for contact lenses’ program
Spectaris, the German industry association for optics and other related sectors, has received a mediaV-Award 2023 from trade magazine Verbändereport in the category ”Best image campaign” for its digital and marketing campaign to promote contact lenses in the country. Launched in 2019, the initiative has been increasing the visibility of ...
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News briefs
AOA launches eye-health educative mobile game
The American Optometric Association (AOA) has launched Blink Land, a mobile game that educates players about eye-health related issues such as improving their screen time habits, the easing of digital eye strain or the importance of taking eye exams regularly. The organization describes Blink Land as the first eye-friendly mobile ...
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News briefs
EssilorLuxottica and WSPOS partner on myopia management education
EssilorLuxottica is expanding its partnership with the World Society of Paediatric Ophthalmology and Strabismus (WSPOS) by making the organization’s myopia management education program available on its Leonardo online platform. This year, WSPOS program also includes a digital supplement, three e-learning modules and three 60-minute webinars, the group said. EssilorLuxottica is ...
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News briefs
EssilorLuxottica partners with Harvard on Leonardo platform
EssilorLuxottica has announced that it would enhance Leonardo, its digital learning platform launched in 2021, with over 40 business courses from Harvard Business Publishing (HBP), a subsidiary of Harvard University. The contents supplied by HBP includes three learning courses focusing on personal carreer management, team management and business management. Additionnally, ...
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News briefsThélios updates visual identity with LVMH baseline
Thélios has unveiled its new corporate visual identity during its convention in Rome where the company presented the new Fall 2023 eyewear collections of its Dior, Fendi, Celine, Loewe, Givenchy, Stella McCartney, Kenzo and Fred brands. The main change consists of the addition of the ”LVMH Eyewear Excellence” baseline to ...
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News briefsBlackfin expands Black Shelter factory tour program
As part of its 50th anniversary celebrations, Italian eyewear brand Blackfin is expanding its Black Shelter factory tour program, which was launched last year. The company said that over 350 international opticians from key European markets will visit its sustainable and futuristic-looking facility, which also serves as its headquarters, in ...
