All Bollé Brands articles
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News briefs
Serengeti Eyewear operations return to the U.S.
Bollé Brands has announced that it was moving its global Serengeti Eyewear operations from Lyon, France, to its U.S. headquarters in Carlsbad, California in order to reignite the “American soul” of the brand. The relocated global management positions include brand vision, marketing, creative and product development and will come under ...
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News briefs
Bollé Brands sets ESG targets, aims at B.Corp certification
In the wake of the publication of its first sustainable development report, Bollé Brands has announced new Environmental Social and Governance (ESG) objectives. They include a 35 percent reduction of carbon emissions per product by 2027, thanks notably to a gradual increase of the share of “eco-friendly” products in its ...
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Article
New owners for Cébé
Bollé Brands has announced the divestment of its Cébé brand, which will be acquired by D.MO/RACER a new entity formed for the occasion. Born in the French Jura region in 1892, Cébé develops a range of outdoor sport products including sunglasses, ski goggles and helmets. The brand, along with Bollé ...
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Article
Bollé accelerates in RX
Bollé Brands has announced the launch of a new RX program that will enable its customers in Europe and North America to order its branded eyewear and goggles adapted to their eyesight from the group’s optical network. The new online service includes the brands in the group’s sport and luxury ...
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News briefs
Bollé appoints three execs for North America
Bollé Brands has made three executive changes specific to its North American market, promoting Myrosha Daley to vice president and head of specialty sales, appointing Taylor Toussaint to the new post of e-commerce director, and hiring Peter Moore to fill the new post of senior vice president of finance and ...
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News briefs
Bollé hires SVP of finance and operations for North America
Bollé Brands has hired Peter Moore as its senior vice president of finance and operations for North America. From Carlsbad, California, he will be helping the company expand throughout the Americas. Before joining Bollé, Moore held several management positions at international apparel and footwear brands, including Birkenstock, La Perla North ...
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News briefs
Serengeti moves all its production to Italy
Serengeti, the high-end sunglasses’ brand of the Bollé group, has announced that it would move all its manufacturing base to Italy. While the company was already producing some of its collections in the country, it said it would transfer all of its lens and frame production to Italy from Spring ...
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Article
Bollé builds up management team for strategic changes
Bollé Brands has announced a series of key appointments in its management team to support its strategic plan, focusing on the digitization of the business, the RX segment, the brands’ visibility and the company’s social and environmental responsibility. On the digital front, the group launched e-commerce websites for Bollé and ...
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News briefs
Bollé launches new AI-developed lens
Bollé Brands has announced the launch of a new Volt+ sunglass line which incorporates a new lens technology designed to improve the perception of colors by the wearer. Based on the analysis of over 20 million lens formula combinations by artificial intelligence tools, the new lens is said ...
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News briefs
Management changes at Julbo
Julbo Eyewear has appointed Rick Randall as vice president of sales in the U.S. A former sales manager for Rocky Mountain Bicycles , Randall had joined Julbo early last year as national sales manager. He will be in charge of sales strategies and retail growth, both in the ...
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News briefs
Bollé signs new partnerships in amateur and pro cycling
Bollé Brands announced a new series of sponsorship deals in the professional and amateur cycling sectors. The brand will sponsor and equip the professional team B B Hotels p/b KTM (BBK) with both helmets and sunglasses, a premiere in its history. BBK is one of the 22 teams ...
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News briefs
New B2B platform by Bollé Brands
Bollé Brands has started implementing a new digital B2B program, consecutively in Europe and the U.S., as a service to its retail clients. It involves a new internet platform with clear product descriptions and intuitive ordering tools, supported by an advanced ERP system and inventory management program. Monitored by ...
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News briefs
WMDUK to distribute Spy+ in the U.K.
Bollé Brands has appointed VMDUK to distribute in the U.K. Spy+ , a Californian brand of sunglasses, prescription frames and winter products. Spy+ was founded in 1994 in San Diego and in September 2019 it was taken over by Bollé Brands, which is supporting its expansion in Europe. ...
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News briefs
Top Rossignol executive joins Bollé Brands
François Beneben has left the position of vice president of the Rossignol Group for Europe, Asia and the Southern Hemisphere, which he had held since March 2018, to join Bollé Brands as president of its Sport Luxury business, covering the group’s brands of sunglasses and ...