CECOP USA has appointed Brent Alvord as its chief development officer, a position in which he will oversee marketing, sales, strategic alliances and new service offerings. He will also be in charge of the growth strategy of the Spanish-based buying group in the U.S. through the acquisition of new optometry locations. Alvord comes from the ABB Optical Group, a Florida-based provider of optical products and business solutions, where he was the vice president of business operations before becoming the company’s managing director. CECOP entered the U.S. market in 2020, taking over two buying groups, Combine Buying Group and Alliance Buying Group, and the company said it is now servicing more than 2,000 independent optical stores and optometry practices in the U.S.