Spectaris, the German ophthalmic industry association, conducted an online survey among members of the German industry in mid-April. According to the report, 90 percent of the participating companies said that they had received fewer orders in the previous weeks, 75 percent said that their economic situation had worsened due to the coronavirus crisis and almost 80 percent had applied for governùent-supported short-time work for their staff
Although the opticians did not have to close their stores, there were almost no customers. Many businesses switched to emergency care only.
Companies that participated in the survey expect that their sales will decline on average by 23 percent in 2020, as compared to 2019. If the economy does not recover until August, they expect a decline of even 34 percent.
Medium-sized businesses see the measures taken by the German government as positive. Regulations on short-time work were assessed as relevant or very relevant by 90 percent of the participating companies, but 73 percent expect further support programs for the German retail industry.
About 71 percent of the companies called for a better coordination on economic policy within the European Union,
According to Spectaris, German eyewear manufacturers had no difficulties in their production, as orders were lower than in previous years.
In fact, Mykita told us that it set up early measures for hygienic precautions and infection prevention, enabling production and logistics to continue in compliance with the legal protective measures. The company’s stores in Berlin and Zurich were switched to emergency care, while other stores had to be closed down for a certain period.
Mykita is optimistic that the demand will recover in the second half of this year. The company even sees the current crisis as an opportunity, as it expects consumers will make purchases more consciously and place more importance on quality and innovation. The production will continue to take place at Mykita’s headquarters in Berlin, with a great flexibility to adapt the supply chain to current demand and provide for fast delivery capacity and individual service, the company said.