All Spy+ articles
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ArticleBollé builds up management team for strategic changes
Bollé Brands has announced a series of key appointments in its management team to support its strategic plan, focusing on the digitization of the business, the RX segment, the brands’ visibility and the company’s social and environmental responsibility. On the digital front, the group launched e-commerce websites for Bollé and ...
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News briefsSpy+ takes the contactless try-on to a new level
Spy+ is using Google ’s Image Swirl and QR-code scanning to enable customers to try on snow goggles without ever touching them. The American action sports eyewear company, which was recently acquired by Bollé Brands , says the combination “overcomes the largest barriers to retail sales in the ...
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News briefs
WMDUK to distribute Spy+ in the U.K.
Bollé Brands has appointed VMDUK to distribute in the U.K. Spy+ , a Californian brand of sunglasses, prescription frames and winter products. Spy+ was founded in 1994 in San Diego and in September 2019 it was taken over by Bollé Brands, which is supporting its expansion in Europe. ...
