This year's edition of 100% Optical, which was held on Feb. 7-9 at ExCel in London, received more than 6,000 visitors, representing a 25 percent increase in attendance as compared to the 2014's inaugural event, according to Media 10 Limited, the event organizers.
The lineup of optical brands included eyewear, lenses, contact lenses, equipment and machinery, and business services, with industry “hubs” placed in each section. More than 2,000 new products were on display, in seven feature areas. Visitors were offered three catwalk fashion shows each day, as well as a wide program of seminars and interactive workshops, prepared together with the Association of Optometrists (AOP).
The event was the showcase for the Royal College of Art eyewear design competition and a Visual Merchandising Design Competition featuring four finalists from Falmouth University, with the winner announced at the show. In addition, 100% Optical featured the #BlinkWinkThink interactive campaign, with charity partner Fight For Sight, where exhibitors and attendees were encouraged to take a selfie, while covering one eye, nominate others, and text “Donate,” in order to raise money for research and prevention to improve vision. The campaign culminated with an “eye” wall of participants on display at the event, which also included British celebrities from famous TV shows.
Next year's edition of 100% Optical will take place on Feb. 6-8, once again at ExCeL in London.