Product & Marketing
All the latest developments on the product and marketing side, including new product launches and other marketing initiatives.
A look at tele-medicine services, new lenses and measurement tools presented at Silmo 2024
Eschenbach new low-vision device turns iPhones into video magnifiers
PlenOptika’s handheld autorefractor embarks on space mission
Meta advances Ray-Ban Meta, introduces Orion
National Vision and Pair Eyewear expand partnership
Latest Spectacles from Snap not yet a product
Marchon adds Canada Goose to license portfolio
Marcolin signs eyewear license with Abercrombie & Fitch
MYKITA signs unexpected partnership with an LVMH brand
Blenders makes it to ‘Prime Time’
Ministerial gaffe puts Japanese eyewear brand in the spotlight
Newsweek ranks US optical retailers’ customer service
A second Myopia Action Month
US Vision Council launches philantropy foundation
Mister Spex launches rebranding campaign
OBE designer workshop draws record participation
CECOP updates corporate image
EssilorLuxottica adds Diesel eyewear license to portfolio
A week of intense eyewear gifts’ diplomacy
Visottica to hold webinars for designers and product developers