Product & Marketing
All the latest developments on the product and marketing side, including new product launches and other marketing initiatives.
Xiaomi sells 50,000 AI smart glasses within three days of launch
China’s e-tail giant to produce smart glasses
Large-scale and 'real-life' French study confirms Miyosmart and Stellest efficiency
Safilens initial research shows 85% myopia progression reduction for Delivery Tyro
Safilo adds Victoria Beckham to license portfolio
Smart glasses from Xiaomi, or eyewear as consumer electronics
EssilorLuxottica among TIME 100 most influential companies
Next brand to receive Meta tech is Oakley
Rokid’s new AR glasses incorporate a payment system
French company gets boost from French prez
National Vision refreshes brand identity
Zeiss honors two physicists
New countries, features for Ray-Ban Meta
Marcolin celebrates Christian Louboutin Eyewear launch
Eyes + More launches prime time TV campaign in Germany
EssilorLuxottica ranks eighth in global innovation ranking
Mondottica 2025 charity program to focus on vision care for the homeless
Modo children eye care support program has helped 2 million children
British opticians association partners with Johnson & Johnson on professional training
Rapper A$AP Rocky named creative director for Ray-Ban Studios
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