Product & Marketing
All the latest developments on the product and marketing side, including new product launches and other marketing initiatives.
Volcom partners with Loubsol for Europe
Tokai Optical launches new progressive lens brand, targeting first-time wearers
Meta tightens AI glasses' privacy LED as venue bans multiply
Migraine lens maker gets FDA approval to establish category
German digital-rights group takes on the smart-glasses supply chain
DuckDuckGo spoofs Meta with $35 ‘dumb’ sunglasses
Want ad prompts speculation over biometric glasses from Apple
ZEISS bets on eye-tracking as smart glasses learn to look inward too
Ocuco significantly upgrades its Innovations lab software
Apple reportedly pushes smart glasses launch to late 2027
SightGlass Vision wins Gold Stevie award for myopia-control lens
DuckDuckGo spoofs Meta with $35 ‘dumb’ sunglasses
Menicon launches educational website
Rokid teams up with France's Louis Braille Campus on accessibility
Prada and Gentle Monster partner on capsule collection
ZEISS partners with the Nobel Laureate Meeting
Macron strikes again, in eyewear
IF Design 2026 Awards reflect smart eyewear momentum
President Macron’s Made in Europe Henry Jullien sunglasses hit 1,000 orders
US regional chain makes smart marketing move