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Product & Marketing
All the latest developments on the product and marketing side, including new product launches and other marketing initiatives.
Gifts to French opticians to be forbidden
U.S. delays TikTok ban to Sept. 27 as Trump gives blessing to deal with Oracle, Walmart
Club OpticLibre expands in Belgium
MetLife buys Davis Vision, Superior Vision
Oakley factory to produce face shields
EssilorLuxottica, Facebook plan to launch Ray-Ban smart glasses in 2021
New Look and Sea2See launch joint campaign
Safilo secures €108.0 million government-backed financing
Raen hires Jeffrey Ishmael as CFO
Air_Art offers luxury eyewear cases
New Look and Sea2See launch joint campaign
Safilo and Marchon win design awards
Otis signs American surfer as brand ambassador
A new register for historic trademarks in Italy
Essilor donates to the UN Road Safety Fund
Rodenstock launches social media campaign to support retailers
Afflelou sponsors another e-sports event
AirArt signs deal with Louis Vanel
Synoptik changes its marketing
Rossignol and Julbo pursue partnership with Martin Fourcade