Product & Marketing
All the latest developments on the product and marketing side, including new product launches and other marketing initiatives.
Meta developing smart glasses for Oakley – among other things
Marchon signs eyewear license with Kendra Scott
To see or not to see? Rokid seeks a middle way between AR and VR
Essilux to launch Nuance in Europe before the US?
MiYOSMART and Stellest equally efficient in myopia control for European children, study concludes
Familiar faces at the CES Awards for 2025
EssilorLuxottica and Prada renew multi-brand eyewear license
Visibilia signs license agreement with Kappa
iVision Tech launches smart glasses for visually impaired
Ray-Ban Meta glasses gain AI in parts of Europe
Mister Spex adds “New Vision” and “New Mission” to business relaunch
Marcolin inaugurates new showroom in London
Essilux and WCO partner on presbyopia education
Kering Eyewear receives French official recognition for its manufacturing facility
Marcolin held 3rd Talk event in New York
Persol and Netflix partner in relation with Ayrton Senna documentary series
Ministerial gaffe puts Japanese eyewear brand in the spotlight
Newsweek ranks US optical retailers’ customer service
A second Myopia Action Month
US Vision Council launches philantropy foundation