News briefs - Marketing
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News briefs
Essilux and WCO partner on presbyopia education
EssilorLuxottica and the World Council of Optometry (WCO) have announced the launch of a new joint educational program aimed at providing comprehensive guidelines on presbyopia to eye care practitioners and, more generally, to establish a global standard of care for the eye condition. Dubbed “Presbyopia and the Aging Eye,” ...
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News briefs
Marcolin inaugurates new showroom in London
After Paris and New York in previous months, Marcolin last week inaugurated a new showroom in London with guests including customers, partners, local institutions and local media. Located next to the Old Street Roundabout, the showroom includes offices and a large exhibition space dedicated to the group’s brands. The ...
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News briefs
Kering Eyewear receives French official recognition for its manufacturing facility
Kering Eyewear has announced that its production facility, Manufacture Kering Eyewear, was awarded France’s “Entreprise du Patrimoine Vivant” official recognition last month. Granted by the state and created in 2005, the label recognizes French companies for their excellence in craftsmanship and distinctive industrial skills. Founded in 1983 and located in ...
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News briefs
Marcolin held 3rd Talk event in New York
After previous events in Milan and Shanghai, Marcolin held the third edition of its Marcolin Talk event last week at its new showroom in New York. Organized in partnership with Women’s Wear Daily, the event, which Marcolin describes as an innovative dialogue platform, covered various topics including innovation, Made in ...
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News briefs
Persol and Netflix partner in relation with Ayrton Senna documentary series
Persol, a brand of EssilorLuxottica, is partnering with Netflix for the launch of three models – two pairs of sunglasses and one pair of eyeglasses – dedicated to Formula 1 legend Ayrton Senna. The launch of the mini-collection coincides with the airing on Netflix from Nov. 29, 2024, of a ...
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News briefs
Ministerial gaffe puts Japanese eyewear brand in the spotlight
H-Fusion, a Japanese eyewear brand, is getting an unexpected and somewhat awkward publicity in the country after Shigeru Ishiba, the newly elected prime minister, sported one of its models at its inauguraul press conference, reportedly on the suggestion of his wife. The new eyeglasses would have probably remained largely unnoticed ...
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News briefs
Newsweek ranks US optical retailers’ customer service
Zenni Optical and Warby Parker respectively top the e-commerce and brick-and-mortar eyewear retail category rankings.
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News briefsA second Myopia Action Month
Myopia Profile is holding its second annual Myopia Action Month in September. The Australian web platform for eyecare professionals is offering “four weeks of free online seminars, expert-led lectures, and educational resources.” Two online seminars will be available on demand as of Sept. 9. The Foundations Seminar will look at ...
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News briefs
US Vision Council launches philantropy foundation
The Vision Council, the US eyewear industry association, has announced the launch of The Vision Council Foundation and the appointment of Abigail Cosby as the new organization’s partnership and business development manager. The foundation will expand the knowledge, access and opportunities needed for professionals and consumers alike to make informed ...
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News briefs
Mister Spex launches rebranding campaign
Mister Spex has announced the launch of a new advertising campaign called “The Optician of Your Life,” which the company says is aimed at repositioning its brand and business model towards optician expertise. Beyond the strengthening ot its positioning with its existing customers, the embattled German-based optical retailer said that ...
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News briefs
OBE designer workshop draws record participation
OBE, the German-based manufacturer of hinges, welcomed 25 industry participants from 15 companies to its annual eyewear designer workshop at its headquarters on July 11. The company said it was a record participation for the 27th edition of the event, which was complemented this year by a guest presentation by ...
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News briefs
CECOP updates corporate image
CECOP, the Spanish-based buying group with over 8,000 members across 8 countries, is updating its corporate image with a new logo and a new video on its website homepage. “The evolution of the logo moves away from the representation of a target, focusing on variety, community, and growth. The emphasis ...
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News briefs
EssilorLuxottica adds Diesel eyewear license to portfolio
EssilorLuxottica has announced the signature of a new eyewear license agreement with Diesel. The Italo-French group will design, in partnership with Diesel Creative Director Glenn Martens, manufacture and distribute globally Diesel-branded eyewear. The partnership is concluded for the period until Dec. 31, 2029, with an automatic renewal option for another ...
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News briefs
A week of intense eyewear gifts’ diplomacy
Italian eyewear brand Blackfin has announced that it had been selected as one of the representatives of Made in Italy products showcasing the country’s know-how in the context of the G7 summit that took place in Borgo Egnazia, Puglia, Italy, a few days ago. Members of the G7 received a ...
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News briefs
Visottica to hold webinars for designers and product developers
The Italian eyewear component manufacturer Visottica announced that it is holding a series of webinars this month for designers and product developers in the eyewear industry on four technologies. Specifically, company experts will discuss metal injection molding, lost-wax wasting, stamping and zamak-die-casting technologies and illustrate the variety of patterns and ...
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News briefs
Marcolin brings its “Talk” event to Asia
Marcolin organized on May 31 the first edition outside of Italy of its “Talk” event at its showroom in Shanghai, China, in collaboration with the Italian Chamber of Commerce in China. Themes discussed included the value of Made in Italy in the global markets, sustainability, local culture and women empowerment, ...
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News briefs
Hoya Vision Care partners with EAOO on optometry education
HOYA Vision Care has announced the launch of a new partnership with the European Academy of Optometry and Optics (EAOO). The objective of the agreement is to provide educational contents in the field of optometry and myopia management to EAOO members but also to non-members in some cases. The collaboration ...
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News briefsA report on contact-lens promotion from the shop
The Contact Lens Institute (CLI) has released a report on contact-lens persuasion that focuses on the influence of optical practices – that is, of optometrists, ophthalmologists, opticians, technicians, optical consultants and front-line staff. Titled Beyond Vision: Behaviors to Attract New & Returning Contact Lens Wearers, the report is available online. ...
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News briefsRay-Ban partners with Lenny Kravitz for Reverse
EssilorLuxottica is partnering with Lenny Kravitz for a capsule collection of sunglasses under the Ray-Ban Reverse brand name. Launched last year by the Italo-French group, Reverse sunglasses have an inverted look, substituting a convex lens shape for the standard concave design. Frames in the capsule collection developed for the rock ...
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News briefsMarcolin inaugurates NY showroom
Marcolin officially opened its new showroom in New York on March 14. Located in Manhattan, the showroom was desiged by Milan-based design studio Navone Associati and includes offices and a large space presenting Marcolin’s collections. As was the case when the company opened its showroom in Paris in November 2023, ...
