News briefs - Marketing
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News briefsMarcolin, New York Tech hold design contest
This month Marcolin and the New York Institute of Technology (New York Tech) conducted what the company calls an “academic-industrial initiative.” Called “Vision Reframed: Designing Eyewear Beyond Boundaries,” the initiative called on students from New York Tech’s departments of architecture, interior design, digital art and design, and medicine (presumably its ...
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News briefs
National Vision revamps main retail brand
As part of its overall corporate rebranding, National Vision has announced a “monumental visual brand transformation” for America’s Best, its main retail banner with over 950 stores in the US. The revamp includes a new logo and a complete brand identity overhaul “that will captivate customers across all media touchpoints,” ...
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News briefsNational Vision refreshes brand identity
National Vision has unveiled its new brand identity, developed in collaboration with VML, a global communication agency. The US optical retail group said that the refreshed branding, symbolized by the eye’s iris, embodies its focus on simplicity and accessibility and reinforces its core mission in eye care. The group’s retail ...
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News briefsZeiss honors two physicists
Zeiss has bestowed its Research Award on Dr. Jelena Vučković, professor of electrical engineering and head of the Nanoscale and Quantum Photonics (NQP) Lab at Stanford University, and Dr. Yuri Kivshar, founder and head of the Nonlinear Physics Centre at the Australian National University (ANU). Vučković has been working to ...
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News briefsNew countries, features for Ray-Ban Meta
EssilorLuxottica, owner of Ray-Ban, announced on April 23 that the Ray-Ban Meta will soon be available in Mexico, India and the United Arab Emirates (UAE). Meta, for its part, announced on the same day that it was extending access to the smart eyewear’s AI to seven European countries: Germany, Austria, ...
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News briefs
Marcolin celebrates Christian Louboutin Eyewear launch
Marcolin held on April 10 a cocktail party at The Nines, a club in New York City, with celebrities and “Friends of the House” to celebrate the launch of its first Christian Louboutin Eyewear collection. The frames are fitted with exclusive ZEISS lenses, the company said. They are available from ...
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News briefs
Eyes + More launches prime time TV campaign in Germany
Nexeye, the Dutch-based optical retail group, is launching a large-scale advertising campaign on leading German TV channels (RTL, Sat.1 and VOX) during prime time for its Eyes + More chain, with a focus on the banner’s “Buy 3, Pay for 2” offering. As previously reported, Nexeye is aiming to add ...
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News briefs
EssilorLuxottica ranks eighth in global innovation ranking
EssilorLuxottica took the eighth position in the 2025 ranking of the world’s most innovative companies by Fast Company, a global media focusing on technology. The eyewear and eye care behemoth ranks in the Top 10 among the likes of Nvidia, BYD, Rocket Lab or Duolingo to name a few. The ...
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News briefs
Mondottica 2025 charity program to focus on vision care for the homeless
Mondottica Group has announced that it has chosen Vision Care for Homeless People (VCHP) as its official charity partner for this year. The eyewear group said that it would raise funds across its business and fashion brand partners throughout to support VHCP initiatives. Founded in 2003 by four optometrists, VHCP ...
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News briefs
Modo children eye care support program has helped 2 million children
Modo Eyewear has announced that its “Buy a Frame – Help a Child See” program has reached 2 million children since launch in 2013. The initiative offers children vision screenings, optometrist exams, prescription glasses and corrective treatments at no cost. “Buy a Frame - Help a Child See” is run ...
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News briefs
Rapper A$AP Rocky named creative director for Ray-Ban Studios
EssilorLuxottica has announced that it has named rapper and record producer A$AP Rocky as the first-ever creative director for Ray-Ban Studios. The company said that the artist would bring ”his distinctive vision and trendetting influence to guide creative projects that will shape the future of the brand.” The first collection ...
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News briefs
British opticians association partners with Johnson & Johnson on professional training
The Association of British Dispensing Opticians (ABDO) has announced that contact lens maker Johnson & Johnson Vision has become its first Gold CBD Partner. CBD being the acronym for Continuing Professional Development, the partnership is focused on professional training. It includes a series of CPD events, twelve regional sessions and ...
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News briefs
Maui Jim expands Red Bull partnership
Maui Jim will supply the whole Oracle Red Bull Racing team – drivers, pit crew and support staff – with its eyewear from the 2025 Formula One season, the companies have announced. The new multi-year agreement expands the collaboration between Kering Eyewear’s sunglass brand and the energy drink company, which ...
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News briefs
Mister Spex adds “New Vision” and “New Mission” to business relaunch
After announcing both a new brand positioning and a restructuration plan in August last year, Mister Spex has now communicated its new vision and new mission. “We empower people to see and to be seen” was chosen for the earlier. As for the latter: “Our mission is to become the ...
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News briefs
Essilux and WCO partner on presbyopia education
EssilorLuxottica and the World Council of Optometry (WCO) have announced the launch of a new joint educational program aimed at providing comprehensive guidelines on presbyopia to eye care practitioners and, more generally, to establish a global standard of care for the eye condition. Dubbed “Presbyopia and the Aging Eye,” ...
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News briefs
Marcolin inaugurates new showroom in London
After Paris and New York in previous months, Marcolin last week inaugurated a new showroom in London with guests including customers, partners, local institutions and local media. Located next to the Old Street Roundabout, the showroom includes offices and a large exhibition space dedicated to the group’s brands. The ...
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News briefs
Kering Eyewear receives French official recognition for its manufacturing facility
Kering Eyewear has announced that its production facility, Manufacture Kering Eyewear, was awarded France’s “Entreprise du Patrimoine Vivant” official recognition last month. Granted by the state and created in 2005, the label recognizes French companies for their excellence in craftsmanship and distinctive industrial skills. Founded in 1983 and located in ...
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News briefs
Marcolin held 3rd Talk event in New York
After previous events in Milan and Shanghai, Marcolin held the third edition of its Marcolin Talk event last week at its new showroom in New York. Organized in partnership with Women’s Wear Daily, the event, which Marcolin describes as an innovative dialogue platform, covered various topics including innovation, Made in ...
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News briefs
Persol and Netflix partner in relation with Ayrton Senna documentary series
Persol, a brand of EssilorLuxottica, is partnering with Netflix for the launch of three models – two pairs of sunglasses and one pair of eyeglasses – dedicated to Formula 1 legend Ayrton Senna. The launch of the mini-collection coincides with the airing on Netflix from Nov. 29, 2024, of a ...
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News briefs
Ministerial gaffe puts Japanese eyewear brand in the spotlight
H-Fusion, a Japanese eyewear brand, is getting an unexpected and somewhat awkward publicity in the country after Shigeru Ishiba, the newly elected prime minister, sported one of its models at its inauguraul press conference, reportedly on the suggestion of his wife. The new eyeglasses would have probably remained largely unnoticed ...
