100% Optical, the largest optical trade show in the U.K., is expected to attract more than 9,000 British and international visitors and more than 200 exhibitors for its seventh year. The event will take place at ExCeL London on Jan. 25-27, 2020. The 2020 show will see the launch of the Love Eyewear Awards, celebrating eyewear designers, manufacturers and retailers with 12 categories of awards, including New Designer 2020, Best Independent Retailer and Most Engaging Practice Window. The entries for all award categories will be shortlisted by a jury of eyewear bloggers and stylists. The shortlist will then be open to a public vote. The winners will be announced at a special award ceremony on Jan. 25.