100% Optical, the optical trade show in the U.K., has announced further improvements to its newsfeed service, which provides the latest news about the optical industry, product releases, new technology and more. Thanks to a recent upgrade, the service is now said to be easier to browse. A readily accessible user interface, with editable user profile and customizable content, has been introduced to enable users and visitors to sign up and log in with their own e-mail or social media account. The “My Newsfeed” service enables users to follow company profiles and personalize their newsletter frequency and preferences. The information in the event's newsfeed is sourced from companies, media outlets and social media platforms. The next edition of 100% Optical is scheduled to take place in London on Jan. 25-27, 2020.