A Canadian eyewear group by the name of Westgroupe has appointed Francesco Ferro as export manager, with the task of increasing its presence on the European market, beginning with Italy where it is starting from scratch. The group's annual sales total about $40 million, $30 million of which are generated in Canada and the U.S. The remaining $10 million are mainly divided between Germany, the U.K. and Scandinavia, through a number of different distributors. Ferro worked for three designer brands - Coco Song, Optim and Derapage - before taking up the post with Westgroupe in January of this year. Contacts have already been made with distributors and eyewear chains to broaden the group's presence in Europe. Founded in 2011, Westgroupe is the successor of Western Optical, a former Canadian optical distribution company.