A consortium of Italian companies has created Idea, the Italian Design Eyewear Association, with the purpose of enhancing eyewear design in Italy and abroad. The companies involved are Area, Immagine Eyewear, LA, Mu & Do, Nico Design and Pramaor. They will participate in the Idea Tour, five events in four Italian cities plus Paris that will allow opticians to present the fall/winter collections and stimulate company-optician relationships.