A former Danish optician, Dion Eriksen, has become the chief executive of Pro Design International, taking the place of Mogens Frederiksen who is going into retirement. Eriksen previously owned and ran a chain of 30 shops in Denmark that were franchised by Profil Optik. He sold it in 2010 to Profil Optik. Eriksen was one Pro Design's biggest customers. As a market-oriented executive, he feels he can bring something valuable to the Danish company.