A French court has ruled against a claim that Hans Anders has been using misleading advertising in trying to make a name for itself in the country. The Dutch-based discount chain, which entered the market at the end of 2006, had been boasting that its prices are 70 percent lower than those of other local opticians. The judge accepted Hans Anders' argument that this claim was based on a survey conducted in 2006 among 1,000 users in the north of France. Alain Afflelou and Synope, the French association of optical retail chains, had said that the price difference was due to the lower quality of Hans Anders' products, but the court did not find any major difference with other unbranded products. Hans Anders is opening its 34th shop in France and plans to grow to 50 units by the end of this year.