International Vision Expo East is redesigning its floor plan at New York's Jacob Javits Convention Center for March 2009. After approving a series of changes, the fair will be drawing on New York's reputation as a leading fashion capital with six major aisles being named after Manhattan's glamorous avenues and streets, such as Madison Avenue and Fifth Avenue. The development of six aisles compares with only one main aisle under the current floor plan.
According to Reed Exhibitions and The Vision Council, which are partners in the New York show, the new floor plan has been developed to make the show easier to navigate and to improve the level of business. More exhibitors should have better access to customers; until now, only 10 percent of exhibitors have had booths along the main aisle. Some 80 percent of the new floor space has already sold out.
The show will be organized by categories of exhibitors in color-coded areas. Prescription frames, sunwear and accessories will occupy much of the main new space. The lens and technology processing exhibitors will be moved to a space nearby, while the medical/scientific exhibitors and pavilions will be in another area. The Galleria will change locations while the mezzanine will be redeveloped for conferences and events. A new electronic locator system will be installed throughout the floor to help visitors find booths.
The sweeping changes follow lengthy discussions and interviews with exhibitors and visitors over several years and incorporate changes to the show's rules and regulations surrounding designated aisles, booth configurations and pavilion participation. A marketing campaign will be launched ahead of the show, and graphics and on-site signage will communicate that it is the premier event for eye-care professionals. The 2009 International Vision Expo East will be held March 26-29 at the same location in New York.