Adlens has announced a distribution partnership with a new London-based company, Rassin E&F Eyewear and Fashion, for the sale of its variable focus eyewear in Israel. The new company is owned and managed by Efrat Rassin, who has 15 years of experience in the eyewear sector. His family founded and owns Opticana, one of the largest optical retailers in Israel with over 100 shops including two high-end duty-free stores.