Adlens officially unveiled a new logo, brand identity and tagline at a drinks reception hosted at the Museum of Modern Art (MoMA) in New York on April 14. The change was led by James Methven, who was recently appointed vice president of marketing. On the same occasion at MoMA, the company premiered its short film “The Focuss Experience,” featuring testimonials from the very first wearers of AdlensFocuss. Adlens was originally established as a philanthropic initiative in 2005, and has grown since into a commercial enterprise manufacturing adjustable lenses within reach of billions of people.

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