Alain Afflelou, the big French chain of franchised optical retail stores, has continued its international expansion with the opening of a new store in Switzerland and three stores on the islands of Mayotte and Mauritius in the Indian Ocean.
The two 120-square-meter stores in Mayotte and Mauritius, franchised by Optic Développement, will also have a corner with audio products.
The Swiss store, located in Lausanne, is the group's 17th outlet in the country and has been franchised through Charly Porteboeuf, which already operates two Afflelou outlets in Montreux and Rennaz. It carries an inventory of more than 2000 frames as well as the new Afflelou Sun sunwear concept.
The latest international openings are part of the strategy recently laid out by the group's chief executive, Frédéric Poux, to increase the contribution from international operations to 50 percent in the next five years from the current 35 percent. It is part of a business plan that he has presented in view of a possible new public offering.
Alain Afflelou operates more than 1,000 stores across France, Spain, Portugal, Belgium, Luxembourg, Switzerland, Morocco, Lebanon and the Ivory Coast, generating nearly €650 million in sales. It is also entering China and Chile, as we have reported in the recent months