After a year of prototyping at its offices in New York, Warby Parker has entered the contact-lens market in the U.S. with a daily lens, called Scout, for sale at its 112 shops in the U.S. and through other channels. The New York-based company has developed the lens together with a Japanese manufacturer, based on feedback obtained from its customers. It makes use of a “super-moist, breathable material” and has a Centraform edge to limit friction with the eyelid. The price is $55 per eye for a 90-day pack. Scout lenses come in a flat package that reduces the traditional packing materials by about 80 percent. Optometrists and ophthalmologists outside Warby Parker's system may request six-day trial kits.

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