After testing the concept in 20 of its stores, the French Optic 2000 voluntary group has decided to roll out Optic 2000 Kids to the rest of its 1,200 shops in the country. Optic 2000 Kids consists of a dedicated space for children aged 2 to 8, developed in partnership with an author and illustrator of children's books. It features an extended offering of at least 90 frames and special packaged offers including a second frame. According to company officials, children's eyewear currently represents about 8 percent of Optic 2000's retail revenues, but only 1.6 percent with kids between the ages of 2 and 8.

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