Alain Afflelou has launched a major TV advertising campaign for...

Alain Afflelou has launched a major TV advertising campaign for Protectafflelou, a new unbreakable lens. The French retailer says it uses different suppliers for the lens. It used Vision Ease for a previous polycarbonate lens, called 2Ai, that Afflelou launched in 2001 on an exclusive basis in France.

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