Alain Afflelou is launching a new TV advertising campaign in France at the end of this month to promote its new Smart Tonic range. The spots, which are starring Sharon Stone, the famous American actress, will be aired on the major TV channels in France until early April. The new Smart Tonic range that was launched at the end of last year consists of the combination of a Tonic frame with replaceable and interchangeable magnetic fronts equipped with different types of lenses to address the different needs of the wearer during the day.

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