Alain Afflelou is now selling branded sunglasses through its e-commerce...

Alain Afflelou is now selling branded sunglasses through its e-commerce website, afflelou.com. The site receives some 200,000 visits per month. In early July, to steer those potential customers toward its brick-and-mortar stores, the French optical brand took 312 pairs of sunglasses from 11 top brands – plus items from Alain ...

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