Alain Afflelou will sponsor Paris Saint Germain, the football team of the French capital, for the next three seasons, reportedly spending €1 million a year on the contract. The French optical retail chain was previously sponsoring Strasbourg's football club. Alain Afflelou himself, the French entrepreneur who has sold a majority stake in his eponymous retail company to an investment fund, had been rumored to as a candidate for the chairmanship of the Paris Saint Germain club. He previously ran the football clubs of Bordeaux and Créteil.