Alcon, a division of Novartis, has announced that it will continue to support Think About Your Eyes for the fourth year with an additional $2 million donation in 2018. Think About Your Eyes is a nation-wide awareness initiative in the U.S. that aims to educate the public on the benefits of eye health and the importance of annual comprehensive eye exams. The initiative is presented by The Vision Council and the American Optometric Association. In 2017, the campaign led to an estimated 1.4 million eye exams.