Alex Versteeg has been promoted to the position of commercial director of Essilor Benelux. He has thus taken on some of the responsibilities of Ron de Bruijn. A veteran of Essilor who has been running its operations in Benelux for many years, de Bruijn was promoted last Jan. 1 to the position of vice president of Essilor Europe for the Benelux and Nordic countries. He has since been joined by a marketing manager for the region, Hidde Kruize, and by a business development manager, Geert Fernhout, who previously worked for Schouten Nelissen in marketing and sales.