Another experienced Italian manager has joined Alain Mikli International after the nomination of Antonio Bortuzzo as its new chief executive a few months ago. Giuseppe La Boria is now joining the group as its sales and marketing director, a newly created position where he is responsible also for the coordination with brand management and for the development of key customers and specific products. La Boria worked for eight years at Safilo as Italian commercial director, for nine years at Luxottica as international commercial director and for almost two years at Allison as vice president of product marketing and sales. Allison had also been the last station for Bortuzzo before his nomination at the head of the French company.