Area98 has signed a 22-year agreement for a line of men's eyewear with the Austrian designer Rudi Himmelfreundpointner, who started his brand in 1989. Together with the designer, Area98 will take care of design, production and worldwide distribution of the Austrian brand. The collection will start with 15 prescription models, one of which will also be available in a limited edition of 300 units that can be fitted with sun lenses. The line will be showcased on the German market at Opti in Munich next month. For Germany and Switzerland, Wolfgang Segel will serve as sales manager for Robert Rüdiger and Coco Song, Area98's two luxury brands. The collection will then be shown at Mido before being distributed worldwide from March 2015.

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