Armin Herdegen is the sales director at Hoya Lens Germany, as from May 1. The 43-year-old has a long experience in the eyewear sector, opening his own optical retail store, managed by his wife, in 2001. At the same time, Herdegen started to work for Hoya Lens Germany, where he stayed for eight years working as area manager and later as key account manager. For the next five years he worked at Hamelin, a big European manufacturer of office supplies. He now returns to Hoya as sales director and will be reporting directly to Oliver Fischbach, chief executive officer of the German subsidiary.