As every year, Spectaris, the German optical industry association, is organizing its Trend Forum in Berlin. This year's Trend Forum, to be held on Nov. 6, will be tackling the subject of visionary businessmen. The Trend Forum will feature lectures and tutorials covering online marketing activities as well as offline marketing campaigns. Philipp Riederle, Germany's youngest business consultant, will be the first speaker at the event. Other keynote speakers are Klaus J. Fink and Stephan Grünewald, founder of Reingold, a marketing research company based in Germany.