As it has done in other countries, Viva International has formed a joint venture with Ferdinand Menrad, the large German supplier who has been distributing some of its lines over the past couple of years. Run by Hermann Müller-Menrad, the new joint venture, Viva Deutschland, will service accounts in Germany, Austria, Switzerland and The Netherlands. It will allow the launch in these markets of the Tommy Hilfiger eyewear line, recently acquired by Viva, starting next Fall. Menrad had started to offer Viva's Guess eyewear through its own reps in May of 2001, subsequently adding the Gant brand last Fall.