At last month's Vision Expo East, the organizers of SILMO invited guests to see their inverted booth, where the purple and black nightclub ambiance was right-side up and the furniture and wall fixtures were upside down. The booth, which had an exterior that begged passers-by to see what was inside, was intended to increase awareness of the Paris eyewear show and give attendees a sneak peak at some of the new collections that will be at the fair.