Atol, a French voluntary group of opticians whose name stands for Association of Optical and Spectacle Technicians, has taken its stores in a more digital and omnichannel direction. With a strategy called “La Totale Atol,” the French cooperative has sought to lend its stores a greater sense of space, through lighting and layout, and especially to bring them up to date technologically. The Atol Diag app enables customers to specify their criteria, while in-store touch tablets enable them to try on frames in virtual reality, with technicians on hand to advise them. Customers can also compare frames on Atol's website and rate the company's service. The associated AS3 logistical platform enables Atol to manage relations with customers, suppliers and medical insurers. The opticians' revenues are reportedly up by an average of 10 to 20 percent since the upgrades. According to the cooperative's website, Atol has 750 stores in France, with 620 associates and 2,200 experts in its network. Revenues for 2018 amounted to €375 million.

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