Aureola Inspecs India, a local joint venture of the British Inspecs group, has unveiled a three-year licensing deal with MTV for a new eyewear line. The deal concerns two lines of sunglasses and prescription frames that will bear the brand ?Framed by MTV.» One of them is inspired by «Roadies,» a reality show broadcast on the Indian MTV channel. The first sunglasses have already come out. Prescription frames will follow in the first quarter of 2010.