Avanzi, the Italian optical retail chain that belongs to Pearle Europe, has scheduled 20 new openings during 2010 in various cities in Northern Italy. This will take it to a total of 132 outlets, and for the moment there are no stores due to close down. Full figures for 2009 have not yet been published, but annual turnover grew by 5 percent thanks to a double-digit recovery in the second half. The first quarter of 2010 has also set this year off to a good start, thanks to the discount campaign based on a customer's age, which has boosted sales of prescription eyewear by 18 percent.