BasicNet, owner of the two brands, runs for at least three years but excludes China and Japan. Licefa is the German company that held the Puma license for Europe, Australia, New Zealand and some other markets, but lost it to Charmant and Luxottica a few weeks ago. Licefa still has licenses with Rodier, Otto Kern and Jette Joop. It has annual sales of about €40 million, half of which are in the area of plastic packaging.