BBGR, one of the brands of lenses that belong to Essilor International, is adopting a new square logo and a new corporate identity. Both are meant to suggest an image of shared vision and the ability to the adapt to the opticians' needs.
VSP Global has announced the signature of a multi-year partnership with Kinds Guard Gaming , the NBA 2K League affiliate of the Sacramento Kings ’ NBA franchise. NBA 2K is a series of video games franchised by the U.S. professional basketball league. VSP Global’s innovation center and the ...
Lozza , the eyewear brand owned by the De Rigo Group , has been added to the special register of historic Italian brands. Founded in 1878 by Giovanni Lozza and the Frescura brothers in the Belluno eyewear district, the brand is renowned for its pioneering use of celluloid, ...
HOYA Vision Care is partnering with Myopia Profile , an international information resource on myopia management, to launch a co-created certified training program to educate eye care professionals on the topic and empower them to prescribe spectacle lenses for children. The program includes certified courses on myopia, the current ...
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