![Screenshot_2020-01-23 Supply chain of the future Key principles in building an omnichannel distribution network - Supply-ch[...]](https://dhihzlqjusqkh.cloudfront.net/Pictures/280xAny/1/6/7/167_screenshot_20200123supplychainofthefuturekeyprinciplesinbuildinganomnichanneldistributionnetworksupplych..._825626.jpg)
The consumer product and retail landscape continues to evolve as companies race to catch up with leading e-tailers. Traditional brick-and-mortar retailers such as Macy’s, Nordstrom, and Walmart are expanding their online offerings and introducing new models, such as in-store fulfillment of online orders. Online players such as Amazon and Zalando are opening their own brick-and-mortar stores.
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