Bettina Reiter is the new manager of the International Trade Show for Optics & Design in Munich, also known as Opti. At GHM, the organizer of the show, she replaces Melanie Binder, who held this position since the middle of 2013. Reiter, 50, has worked for several B2B and B2C events including Stuttgart Trade Fair and the AFAG in Nuremberg. She has been active recently as an independent exhibition organizer.