Rob Hollin has been promoted as president of Johnson & Johnson Vision Care for Europe, the Middle East and Africa (EMEA), replacing Juan Bachs, who is being assigned to a yet unspecified function within the group. Based in the UK like before, he will also be a member of the operating committee of J&J's global vision care group.

Hollin joined J&J Vision Care in 2002 as UK country manager, after working for Clairol in various fucntions, including the establishment of its EMEA trade marketing and category management function. Prior to his new assignment, he has served as J&J Vision Care's managing director of Northern Europe ? a large area that covers the UK, Ireland, Germany, Austria, Switzerland, the Netherlands and the Nordic countries.

The new managing director for Northern Europe who is taking over his place, David R. Smith, is an American heavyweight with a long experience at J&J Vision Care, which he first joined in 1988. He moved to Japan in 1997 to head up sales and then both marketing and sales. He went back to the USA in 2000 to work as vice president of sales. In 2004 he cumulated this function with that of general manager for Canada. Last year he was named vice president in charge of global marketing and sales.

To help Smith handle the complexity of the market, J&J Vision Care has created the new position of general manager for the Netherlands and the Nordics, reporting to him. It will be filled by André van Gils, who joined the group in 2003 from Gillette. Stationed in the Netherlands, he has most recently been acting as vice president of marketing for the whole EMEA region.

On the other hand, to strengthen the organization in the UK and Ireland, Sophie Dutilloy has been named commercial director in that territory, responsible for sales and marketing. Hollin was taking care of that before as well. Dutilloy has been with J&J Vision Care since September 2005.

J&J Vision Care also got a new general manager for France and Belgium since last January, Nicolas Ploquin, who previously acted as commercial and strategic director in these two countries. He took the place of Eric Maillard, who has reportedly left the group. A graduate of Harvard Business School, Ploquin worked previously at Ogilvy, Havas, LVMH, Nestlé and Unilever. His former responsibilities have been taken over by Jean-Michel Lambert.