At the recent edition of the Mido show, Brulimar had some success in its search for commercial partners in other markets, to whom it is offering what it calls a «sub-license» for some of its brands. The nature of this sub-license leaves the partner with considerable freedom to manage distribution. The Manchester-based company signed two exclusive agreements during the Milan fair ? one for Turkey and another for South Africa ? for production and distribution of the Lee Cooper collections. Brulimar is still looking for a partner for the Lee Cooper and Bench brands in Italy, France and Germany.
Brulimar is expecting the formula to go down well, as the potential distributor or chain will have the freedom to design and produce its own frames for the two brands, provided it gets approval from Brulimar.
In 2009 Brulimar's sales were flat at €11.7 million, but turnover for the first quarter 2010 went up by 12 percent over the same period in 2009.