Carrera launches a new communication campaign as sales rise

One Safilo's house brands, Carrera, launched its communications campaign for the 2019 spring/summer collection during the Mido trade show with a high-profile event on the Vairano racing track south of Milan. The day at the circuit involved 100 guests and Carmen Jorda, a Spanish Formula 1 driver and model who ...

To continue reading this article subscribe now


Become a member today for full access from just €6,70 a week!

Buying a membership today will give you:

  • Our executive edition of Eyewear Intelligence (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
  • Case studies and best practices on business challenges
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
  • Unlimited access to - all insight, analysis and statistics available online
  • Access to over 11,500 articles and analyses in the archive
  • Personal library to save articles and track your key content
  • Powerful search and intuitive navigation
  • Breaking news

Already an Eyewear Intelligence subscriber? Sign in here.