CDiscount, the French e-commerce site that is part of Casino, is entering the eyewear market. On June 6, the CDiscount marketplace launched its first online optical offer, in partnership with Sym'Optic, a German e-tailer. The consumer can choose from around 20 models of frames via a virtual fitting system. Only 3.2 percent of French consumers currently purchase their eyewear on the internet, according to Baromètre Bien Vu Gallileo 2018, as reported by Acuité.

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