Charmant launched a new brand at this year's Silmo show. The Awear collection is the company's first ecological eyewear collection, made with sustainable and recyclable materials in Japan and China. The frames and demo lenses are made of recyclable plastic and hand-assembled components in order to reduce energy consumption. The plastic does not require a clear coating to finish the frames, conserving water. The Awear line comprises 20 different styles in various colors for men and women, priced at €160 for end consumers. It has been launched primarily in France and the U.S., to be followed by Asian markets and the rest of the world.