CIBA Vision has created two new positions at its world headquarters in Atlanta to develop and implement innovative marketing programs directed at eye care professionals. Warren Modin, a former optometrist who worked for the company's Canadian and North American operations, has been appointed as global manager of professional marketing. A former director of Wesley Jessen, Swight Akerman, has become director of professional marketing for North America. He served most recently as head of global medical marketing for Novartis Ophthalmic, based in Switzerland.