Claus Scheiner, the former managing director of Swarovski Optik in Germany who founded CCS Royal 20 years ago, has acquired full ownership of his company. Airess, the French company that went into liquidation at the beginning of this year, previously owned 51 percent of the shares, which were taken over last February by Scheiner himself and by another German individual. Scheiner's share thus rose from 39 to 79 percent. He bought out the remaining shares a few weeks ago.
Scheiner is now trying to further boost CCS Royal's export activities, which already grew by 50 percent in the past year. The company is selling in most European markets with the notable exception of France, where it is looking for a distribution partner. CCS Royal is showing at SILMO for the first time this week. It's presenting its newest licensed collection, Betty Barclay, alongside other brands such as Camel Active, Chiemsee, Gerry Weber and S.Oliver. The Gerry Weber line is already sold in Paris' Galeries Lafayette department store.
CCS Royal is profitable on sales of nearly €10 million, of which 20 percent is for export. Sales in Germany have been weak lately because of the health reform, but they should rebound. Thomas Akyyama, one of the company's sales managers, has been promoted as vice president in charge of sales and marketing.
To celebrate its 20th anniversary, CCS Royal will donate a projected €50,000 to the German Stroke Foundation at Opti-München next Jan. 28. The money will be raised by setting aside 20 cents of a euro on each frame sold over a 20-week period.