The recovery of the optical market has brought the major players back to the European shows in a big way. Luxottica, Safilo, Marcolin and Charmant returned to Opti München, and they will also be in Milan for the forthcoming edition of Mido, taking place in Milan on March 4-7.
Luxottica focused particularly on Ray-Ban and Oakley in Munich, but in Milan its house brand, Persol, will have pride of place. Marcolin showcased its new Swarovski models in Munich, but will show all its lines in Milan.
Safilo, which had only a small stand for Carrera and Smith Optics one year ago, is coming back in full force with a stand showing all its collections in the fashion district plaza in Hall 13. It will have a completely renovated stand with pure lines, minimal design, transparent and bright materials. It will be split into a show area with panels dedicated to the flagship models of all the Safilo collections, a workstation area and a large lounge.
De Rigo will have a stand of the same size as in March 2010. Silhouette will raise its exhibition space at the next Mido by 10 percent, to 400 square meters. There will be this time no collective booth from Italy's Cadore district, but only individual companies from the region exhibiting under their own names.
Alain Mikli will be at the show to support its Vuarnet eyewear through its Italian distributor, Logo Italia. The latter will also present Logo's own licensed Tag Heuer and Fred lines, but will do so in a room in the Sheraton Hotel.