The VSP Global Premier Program has established a partnership with Optify, which purportedly operates the industry’s largest database of frames. Private optometry cabinets in VSP’s program will be gaining access to “best-in-market pricing” through Optify’s e-commerce platform, which “enables Doctors of Optometry to sell inventory online under their brand, maximize revenue and maintain patient relationships.” Apparently, the system requires no more than an hour’s training for staff. Patients, meanwhile, will be able to browse eyewear online in a “Pre-Shop” and make online purchases after their exam. Optify claims a time savings for optometry staff of 15 minutes per patient.