According to a Bloomberg report last week, Warby Parker, the U.S. eyewear brand is considering an Initial Public Offering (IPO) and has started discussions with financial advisers for this purpose. Founded in 2010 by a group of university students, Warby Parker has been one of the first companies in the eyewear sector to launch an integrated direct-to-consumer business model on the low-cost designed eyewear segment, inspiring several other ventures. Product offers on its website start from $150 for prescription glasses, lenses included. The company went through several financing rounds since its start, raising more than $400 million, the last one valuating the company at more than $3 billion according to PitchBook financial data. Initially a pure internet player, Warby Parker opened its first brick-and-mortar shop in the U.S. in 2013, growing to a current total of about 150 retail locations, including three in Canada. It is currently operating in these two countries only.