Bliz Eyewear launches rebranding after EssilorLuxottica takeover
A specialist in sports eyewear, ski goggles and helmets, the Swedish brand Bliz Eyewear was acquired by the EssilorLuxottica Group in January 2024, joining the company’s sports portfolio and adding a new entry-level price point. This portfolio also includes the sports eyewear brands Oakley and Costa.
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